Monday, September 10, 2007

Public Perception Of Biotechnology

Public Perception Of Biotechnology: "The term 'biotechnology' elicits a range of emotions, from wonder and awe to fear and hostility. Alan McHughen from the University of California in Riverside (CA, USA) now reviews public knowledge of biotech, popular misperceptions, scientific illiteracy and the role of the media. How is coexistence dealt with in the US and Europe? Who benefits from agricultural biotech -- only big companies or also the society at large? In the public interest, who is best suited to provide advice to weary consumers?

Find these answers in the latest issue of Biotechnology Journal, devoted to 'Talking Biotech with the Public' which will be entirely FREE for download during the month of September 2007, at http://www.biotechnology-journal.com/. "

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